The last three bicycle Industry Trade Show was held in Ludhiana was held from March 27. In which all leading Indain brands (such as Hero, BSA, Avon, Safari, LA Sovereign, Suncross, Neelam, Hippo, Leader etc) exhibited its product range. The show was visited by large number of riders and over 700 cycle dealers from allover India.
German cyclist Daniel Rall gave stunt performances, his visit to India was sponsered by Suncross cycles.
Theevent was organised by Wheel Publications & Expositions Pvt Ltd., publishers of INDIAN BICYCLE AMBASSADOR, India's only complete bicycle Journal published since 1958.
The 2012 show will be held in February 2012 in Ludhiana again.