This is new info for me. But it's a encouraging idea. But with my experience in bringing in conversation regarding cycling during casual talk in office over the 3 years have given me experience in not only encouraging a few people to buy cycle and do weekend rides, but also understand cycling in different light than before... Now I can relate to what you have known about bike ride leaders in UK. Someone, someday (may be decades) ago started similar thing in UK and now they have got it evolved to this stage, where it is a culture and pays well too (career path). Here in India, it is starting and we all are leading it in some way or the other by pushing the topic in general into people's mind, and / or by example setting of cycling to office regularly and encouraging others.
It will hopefully be a career post for me in the long run... And it is with anything to do with endurance sports events. Like halfmarathon in Delhi, mountaineering and trekking, etc. I am fortunately interested in all of these and would love to make a career in this mixed bag of endurance events, not limited to the above only.
Hopeful to find & connect with like minded people (including you) and light a spark in the innovative mindscape churning with ideas...
This is an amazing input from you, Shweta! I watch many foreigners riding on cycles but I wasn't aware that they promote bicycling at this extend. This is good boost for every rider that openly promotes, encourages other and speaks about cycling in cities.
Bicycle Ride Leader is entirely new concept in India but I think those days are yet to come when we (lazy, sweat hating and status crazy - More likes for new car but not for high-end cycles on Facebook) Indians would go for daily business on bicycles routinely.
For now, I would kindly suggest you to start speaking about cycling and put yourself as an example. Even in TEDx talks, many presenters have made their marks by promoting cycling. Start your own club if possible and then seek it as a career.
A great opportunity is waiting for you - an emerging hobby/interest based marketing website is interested in creating special section for bicycling and bicycles. Concerned person send a message on Facebook but I think you might give better justification to what their team looking for. Also, I'm too busy with my daily tasks.
Can you send your email Id so I could ask them to contact with you?
I dont really know about ride leaders but ive heard about some trail scouts in Nepal that lead tourists around some of the best trails on mountain bikes and they get a decent pay