The company was founded 1993 by the former student Marcus Pürner, who began with an area of 50 m² in his father's furniture factory in Waldershof, Germany. The company has expanded its production area to 20,000 m² and sells to more than 60 countries all over the world.
The current product range consists of various types of mountain bikes, road bikes, cross bikes, triathlon bikes, e-bikes as well as trekking bikes. Ergonomically fitted women´s bikes, bikes for kids, wear and accessories complete the product line-up.
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